Taco Bell Takes on Chipotle with ‘Cantina’ Rebranding
Let’s be frank—the Taco Bell chain has never been known for the quality of its food. It’s a reliable source for beer-fueled midnight snack runs that your stomach will regret in the morning, but Chipotle has been the recognized leader in “quality” Mexican-style fare for some time. Its “food with integrity” tagline couldn’t be clearer.
Of course, the folks behind the Chihuahua would love to change that equation—and it seems like they’ve had some success with the “Cantina
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