Taco Bell QR Codes Let You Find Special MTV Content

QR Codes have a lot going for them. They are easy to produce (free tools on the net), easy to interpret (apps for most, if not all, major smartphone platforms) and can contain relatively complex types of information (like web URLs). It is surprising we don’t see it used in more promotional campaigns. However, fast food giant Taco Bell is using it in their new campaign with MTV.

Taco Bell MTV QR Code FAQ

Here’s how it works:

Buy a Big Box Remixed between 7/21/11 and 9/4/11 OR a Large Fountain Drink between 7/31/11 and 9/4/11, and use your smartphone to scan the QR code located on the large cup or box. When you scan the code with your QR reader or visit m.mtv.com/tacobell, you will be taken to a page where you can listen and watch exclusive MTV content, specially selected by MTV.

If you have an iPhone, the free Google Search app is a good tool for scanning QR codes. If you have an Android phone, Google Goggles (also a free app) will do the job for you. If your phone does not have an app that can process QR codes, just point your mobile browser at m.mtv.com/tacobell to access the MTV content.

Via Mashable: Taco Bell Experiments With QR Codes