Taco Bell Drops Kids' Meals from Menu
The marketing of fast food to children has been a hot topic in our increasingly health-conscious society as of late, with everyone from politicians to organizations like the Center for Science in the Public Interest weighing in on the touchy subject. It is in this environment that Taco Bell has made the decision to stop carrying kids’ meals, and is touting itself as the first national fast food chain to make this pioneering change.
While advocacy groups may be pleased with Taco Bell’s decision, it seems the chain is making this move less for moral reasons, and more for simple financial and branding ones.
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