Creative Direction of Tablets Gives Publishers Pause
When designing a magazine app for a tablet, is it best for it to be simple or complicated? The answer to that question is giving companies plenty to think about. Adweek reports that while some publishing houses claimed readers want their apps pared down, others felt that would be a step in the wrong direction.
Authorities at Time and Hearst explained that the KISS principle is the best approach. Steve Sachs, Time’s Executive Vice President of Consumer Marketing and Sales, said, “Interactive elements are valuable to [readers], but they’re a secondary benefit.” Chris
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in