Tablets Bringing Ad Dollars to App Developers

Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app development strategy?

Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app development strategy?

There are 5 billion mobile phones in the world. Marketers do not have enough mobile ad inventory or budget to fill all those phones with ads.

“Mobile advertising is a buyers’ market, with the exception of some new devices and target audiences” said David Gwozdz, CEO of Mojiva at the Montgomery Technology Conference in Los Angeles.

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