T-Mobile U.K. Ad in Bad Taste?

We’re not quite sure how to tackle this one, so we’re just going to put it out there. MediaPost reports that T-Mobile’s recent U.K. ad may be, um, testing the bounds of good taste:

“In ‘More minutes for 30 pounds,’ a veterinarian wearing a long yellow glove apparently puts his arm up a cow’s rear end, searching for a better deal than most mobile companies offer.”

The report said that the campaign, which was created by ad agency Saatchi & Saatchi, takes a different approach than their ad running in the U.S.—we’ll

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in