T-Mobile Steps Up to the Plate Once Again for Hurricane Victims With #HR4HR

The wireless carrier will donate $5,000 to Team Rubicon for every MLB playoff homer

T-Mobile employees amd Team Rubicon volunteers rebuild damaged homes in Texas T-Mobile
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The Major League Baseball playoffs are back, and so is T-Mobile’s #HR4HR initiative to raise money for hurricane recovery.

Starting Tuesday, the league’s official wireless sponsor will donate $5,000 for every home run hit during the league’s postseason to support hurricane recovery efforts spearheaded by military veteran-led Team Rubicon.

T-Mobile will also donate $1 to Team Rubicon for every post, tweet or retweet on Twitter and Instagram containing the #HR4HR hashtag.

The wireless carrier said it has raised more than $4 million to support Team Rubicon since the start of the 2017 MLB postseason.

T-Mobile is also continuing its Text to Give initiative, enabling its customers to donate directly to victims of Hurricane Florence by texting Florence to 90999 to donate $10 to the American Red Cross, texting Florence to 501501 to donate $10 to United Way South Carolina or texting Hurricane to 20222 to donate $25 to Save the Children.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.