T-Mobile Salutes Class of 2020 With #TossYourCap Challenge on TikTok

$5 for every participant through May 31, up to $200,000, will go to Jobs for America’s Graduates

DJ Khaled kicked off the challenge earlier this week T-Mobile
Headshot of David Cohen

The coronavirus pandemic is robbing the class of 2020 of their chance to toss their caps in the air, but T-Mobile is encouraging them to do it virtually, on TikTok, for a good cause.

The wireless carrier kicked off the #TossYourCap challenge on TikTok, pledging to donate $5 for every participant through May 31, up to $200,000, to national nonprofit Jobs for America’s Graduates.

Graduates can go to TikTok’s Discover page and click #TossYourCap, or search for #TossYourCap.

After finding the challenge song, “All I Do Is Win (feat. T-Pain)” by DJ Khaled, they can click “use this sound” and then toss their graduation cap, or something else.

Videos can be shared with the #TossYourCap hashtag.

DJ Khaled kicked off the challenge earlier this week.

@djkhaled

##TossYourCap ##TossYourCap w/ @TMobile! Each vid by 5/31=$5 for Jobs for America’s Graduates—up to $200k ????##Ad

♬ #TossYourCap w/ T-Mobile - “All I Do Is Win (feat. T-Pain)” - DJ Khaled

T-Mobile CEO Mike Sievert said, “The class of 2020 is uniquely poised for greatness as the first virtually graduating class, so we’re eager to partner with iHeartMedia and provide a few words of empowerment to give students a well-deserved celebration, in an equally unprecedented way. To honor their achievement and help keep tradition alive in these trying times, ‘the Un-carrier’ is bringing everyone together on TikTok to proudly toss those caps high and support fellow students through an incredible cause. Cheers to the class of 2020.”

DJ Khaled added, “I’m excited to be partnering with T-Mobile and kicking off the #TossYourCap Challenge with my song on TikTok to unify the class of 2020. It’s amazing how these videos will help raise money to ensure that kids can meet their goals and become successful after graduation. I’ll see you on TikTok. Bless up!”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.