T-Mobile Kicks It With Football Advertisers

T-Mobile has signed on to sponsor SportsLine’s free service, according to MediaPost. The nation’s fourth-largest carrier will show up half the time in ads, while Toyota will show up the other half, said Ken Lagana, CBS SportsLine VP of sales.

This is all in time for this year’s Fantasy Football season. It’s unfortunate that T-Mobile is the only carrier that lacks a high-speed data network and related mobile TV services, because this would be the perfect moment to capitalize on them.

CBS SportsLine Fantasy Football: Something for Everyone in 2007 [PR Newswire]