T.G.I. Fridays Pushes the Boundaries of Reality with 'Endless Appetizers'

These aren’t “endless” unless you’re discussing their shelf life.

The greatest sociological experiment of our time has begun–and it involves lots of appetizers.

One could discuss the marketing/brand identification strategy behind T.G.I. Fridays‘ decision to give all comers as many appetizers as they can stuff into their mouths this summer for the low price of $10. One could ask whether this attempt to woo cheap eaters is really all about the drinks they’ll justify with that two-digit total.