T.G.I. Friday’s Hypes End of the World Party Campaign

Based on our Twitter and Facebook news feeds, we know that everyone is laughing at those poor souls who really do believe that tonight marks the end of the world (as we know it). We feel fine, though, because we’ve caught wind, via Drew Kerr at the New York Observer, of campaigns from brands that unexpectedly used the coming apocalypse as an amusing promo opportunity–most prominently T.G.I. Friday’s.

The re-heated dinner chain’s press release is really something: As “a brand born to celebrate the end of the work week, Friday’s felt it had an obligation to pay attention to the prediction” and to celebrate the end of…well, everything.

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