A Look at the 2.2 Million (and Counting) Followers of @POTUS

The debut of President Barack Obama’s @POTUS Twitter account Monday has already made an impact, and social intelligence company Sysomos analyzed its first couple of days.

The debut of President Barack Obama’s @POTUS Twitter account Monday has already made an impact, and social intelligence company Sysomos analyzed its first couple of days.

According to Sysomos, @POTUS attracted some 2.2 million followers in its first 24 hours after going live, and at the time of this post, its total was 2,207,319.

Sysomos also examined the account’s first tweet () and how it was retweeted, writing in a blog post:

We only analyzed 4,000 retweets to get an accurate sample of how the spread played out, but the tweet actually received more than 250,000 retweets.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in