Sysomos Signs On for Facebook Topic Data From DataSift
“Human intelligence provider” DataSift continues to add partners for Facebook topic data, and social intelligence company Sysomos is the latest.
“Human intelligence provider” DataSift continues to add partners for Facebook topic data, and social intelligence company Sysomos is the latest.
Sysomos, which acquired content marketing optimization and social media management platform Expion last month, will add that company’s technology, along with access to Facebook topic data, to its MAP and Heartbeat social listening and analytics products.
Facebook’s anonymous and aggregated topic data launched in March and provides marketers with insight into what users are saying about events, brands, subjects and activities.
Sysomos CEO Lindsay Sparks said in a release announcing the partnership:
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