Sync Magazine on the outs ?

This morning WWD‘s Jeff Bercovici reported that publisher Ziff-Davis was looking to unload laddie-gadget mag Sync; this afternoon, David Hauslaib at Jossip reports that the magazine has been shuttered without a buyer. Though, says WWD, newsstand sales have been increasing, Ziff-Davis owners Willis Stein & Partners are hoping to sell Ziff-Davis in the coming year and are looking to sweeten the financials by sloughing off “money-losing properties.” The hopes were to find a buyer; but a lot can change in an afternoon.