Syfy's Dave Howe on The Network's Programming Strategy
When Syfy rebranded the network last year, it said that it was making the change partly in response to its programming. Shows like “Ghost Hunters” were clearly not in the science fiction realm, so the network wanted to move beyond the constraints of the genre-specific name.
In part two of our discussion with Syfy President Dave Howe, we talk about the network’s programming strategy, including the recently launched Thursday night block of unscripted shows.
“[We can] maybe take a few more risks, experiment a bit, try and attract new viewers and advertisers,” Howe says.
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