SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media
User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.
New research on millennials and user generated content was revealed at SXSW’s 4th Annual Social Media Advertising Consortium (SMAC) Influencers Brunch on Sunday. The study was conducted by Crowdtap and Ipsos Media CT in conjunction with SMAC.
The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.
As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices.
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