Swine Flu and eBooks Could Change Medical Publishing
Last month, Little, Brown has released an eBook-only update of the print title, “The Vaccine Book: Making the Right Decision for Your Child”–an instantaneous publishing response to public concerns about H1N1 flu (or Swine Flu) vaccines.
To find out more about how eBooks can help medical publishing, GalleyCat interviewed the book’s author, Robert Sears, M.D., about the digital addition. He hoped that more medical publishers could adapt a similar digital book strategy: “Since I wrote “The Vaccine Book,” several important changes have occurred that I wish I could have immediately updated.
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