Susan Casey Named Editor of O, the Oprah Magazine

Hearst Magazines is replacing Susan Reed as editor of O, the Oprah Magazine, less than a year after naming her to the position. Susan Casey, a longtime Time Inc. editor, was named to succeed Reed. She starts July 20.

During her Time Inc. tenure, Casey served as overall development editor for the publisher, editor of Sports Illustrated Women and editor-at-large for the company, consulting on various magazines. Earlier in her career, she was creative director of Outside magazine.

Hearst said Reed “decided to leave the magazine to pursue other opportunities.” Reed, who came to O directly from Golf for Women after Condé Nast folded that title in 2008, couldn’t be reached immediately for comment.

Following a successful run, the 9-year-old O has struggled on the newsstand lately. In the second half of 2008, its total paid circulation declined 1.7 percent to 2.4 million, with single copy sales down 25.2 percent to 625,961.

So far this year, O has missed its rate base twice, by 5.1 percent and 4 percent, respectively, per the Audit Bureau of Circulations. O also has been challenged on the ad front, with pages down 30.7 percent to 694 this year through its July issue, per Mediaweek Monitor.