Survey: Women Bloggers Willing to Help; We're Not All Mommies

Ketchum surveyed the attendees of the recent BlogHer conference to find out what makes them tick, what makes them upset, and why there’s still an opportunity for marketers and PR pros to play nice.

First and foremost, just because a woman blogs, it doesn’t make her a mommy blogger. The top takeaway–as is the case with all how-to-pitch-a-blogger piece–is know what it is you’re pitching.

The results found that 40% provided feedback collected on their blogs to marketers to help them understand women and mothers, while 53% said they would do so if asked.

About half said they heard from PR people once a week, while 30% are contacted daily.

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