Survey Says: Newspapers Still Relevant!
The Rosen Group has conducted its first ever media consumption survey to some interesting results. The Rosen Group polled 316 respondents ages 12-75, online, from February 18-23, 2009 and of the people surveyed “nearly 80 percent of respondents still subscribe to magazines and the vast majority (83 percent) find that daily newspapers are still relevant.”
Judging by the dire financial state of newspapers one imagines “relevant” is somewhat different than, say, “worth the subscription fee.” That said, 45 percent of those surveyed seemed to think newspapers and magazines will still exist in 10 years.
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