According to a new survey commissioned by the American Association of Advertising Agencies (4A’s), virtually no one trusts advertisers or the news media. Ad Age reports that 4A’s results showed only four percent of Americans trust the marketing industry; while almost 50 percent of Americans said they don’t trust the news media.
The survey of 1,005 people found that there just isn’t much trust in what is presented by the media, no matter what form. When given a list of “Trusted News Sources,” including categories such as “Editorial content written by an experienced journalist or established news source,” and “Company or brand press releases that are part of a news report,” most people—48 percent— answered that they trusted none of them.
When
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in