Survey: Mobile Web Use on the Rise
NEW YORK Mobile Internet usage is exhibiting healthy growth in 2008. More Americans are purchasing Web-friendly phones and consuming more online content overall, particularly material outside carriers’ “walled-garden” environments.
That’s according to a new report issued by mobile technology vendor Crisp Wireless, which claims that the total number of mobile Web impressions generated by users surged 29.5 percent in the second quarter of this year versus the previous quarter.
The estimate is derived from data compiled by Crisp’s Wireless Publisher Network, which includes partners ranging from NBC to Hearst to Turner, which in aggregate reach 17 million mobile users each month.
Of course, the mobile Internet is still in it’s infancy — Nielsen estimates that 40 million U.S.
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