Survey: Magazine Subs Vulnerable in Hard Times

Forrester Research has bad news for publishers who hoped that in tough times, people would continue to spend on relatively affordable purchases like newspaper and magazine subscriptions.
 
New survey data from the researcher show that among the 72 percent of respondents who said they are magazine subscribers, 77 percent plan no change in their subscriptions in the year ahead, while 18 percent plan to cut back. (An optimistic 4 percent said they expected to increase their subscriptions.)
 
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