Survey: Kraft's Sincere Messaging Helps its Reputation
The Reputation Institute analyzed the data of their annual Global Pulse survey and figured out that U.S. corporations perceived to be communicating with the most sincerity had the best reputations.
Full results and press release will be issued by the Institute this Monday.
For sincerity, Kraft Foods took the cake, followed by Disney, Johnson & Johnson, General Mills, and Google.
The same data is used by the Institute to compile the annual 75 Most Reputable Companies list, published in the June
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