Survey: e-reader Owners Perpetual Print Users
e-reader owners are big users of print media, presenting growth opportunities for publishers, says a new survey from L.E.K. Consulting.
The survey, L.E.K.’s second annual Hidden Opportunities in New Media, is due to be released Jan. 20.
One-tenth of survey respondents own an e-reader, and they’ve significantly increased their newspaper, book and magazine reading in the past year compared to non-e-reader owners, the survey showed.
What’s more, 36 percent of e-books read are incremental, suggesting that e-readers are driving additional book reading.
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