Survey: 50% of Users Have Never Paid to Download an App

Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile apps.

Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications.

For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October.

On the topic of discovering mobile apps, the survey showed that friends and family were the top way users did so, followed by “browsing app stores.”

Google Survey App Discovery

When it comes to actually downloading apps, price was found to be the most important factor. Specifically, 85 percent of respondents said that price was either “extremely” or “very important.” Price was followed by “privacy or security of information,” at 84 percent. Overall, the survey showed that 50 percent of users have never paid to download an app.

Google Survey Download Factors

Elsewhere, the survey showed that the average user has 35 apps installed on their smartphone, and that 52 percent of those apps are used at least weekly. Breaking this second number down, the survey found that 31 percent of apps are used daily and 21 percent are used weekly, while another 17 percent of apps are “never” used.

The survey showed that a variety of factors can cause users to abandon apps. The top “personal” reason users cited was that they no longer needed the particular app (55 percent). This was followed by a need to free up space on their devices, at 53 percent.

Google Survey App Abandonment

Freeing up phone space was also found to be the top app-related reason for abandoning an app (46 percent). Clearing phone space was followed by technical problems (39 percent) and too many advertisements (32 percent) in the top three.

Check out Google’s complete survey results here.