Survey: 50% of Users Have Never Paid to Download an App
Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile apps.
Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications.
For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October.
On the topic of discovering mobile apps, the survey showed that friends and family were the top way users did so, followed by “browsing app stores.”
When it comes to actually downloading apps, price was found to be the most important factor.
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