Survey: 49% of UK Companies Outsource Online PR Campaigns to Non-PR Firms

An interesting survey by e-Consultancy in the UK reveals some troubling stats for PR firms. Among the findings:

Two thirds of agencies surveyed (64%) have a separate Online PR division.

A fifth of clients (20%) are very satisfied with their agency’s level of Online PR knowledge, 28% are moderately satisfied, 19% are neither satisfied nor dissatisfied, 15% are mildly dissatisfied and 13% are very dissatisfied.

51% of companies are using PR agencies but a significant percentage are using search marketing agencies (29%) and web development agencies (22%) to develop and deliver Online PR strategy.

The report addresses a few topics we are passionate about here at PRNewser. One is that in this day in age, agencies should be moving away from “digital” or “social” departments. This should be the responsbility of all employees. Two, per a recent post by Richard Edelman, “Nowadays companies could care less about which firm (PR vs advertising vs direct) provides what function – whichever has the idea and ability to execute can get the order. This is a real opportunity for PR firms.”

Download the full report here. Hat tip: Marketing Pilgrim.

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