Survey: 36% of Marketers Concerned About Ad Fraud, Unsure How it Happens
Most content marketers are aware that ad fraud could impact their businesses but don't really know what to do about it.
Bot traffic is a serious problem for publishers and platforms alike. Publishers have difficulty verifying that their ad dollars are actually bring in worthwhile ROI, and networks are working hard to try and push out the fraud cutting into their bottom line.
A survey of industry professionals from eZanga, a provider or ad fraud prevention tools, and content marketing firm Emerging Insider, examines how top industry professionals feel about fraud, and how they’re reacting to it.
When asking these professionals which aspects of media quality were most important, ad fraud was among the top three concerns, following targeting and transparency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in