Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase
CivicScience found that older respondents were more likely to say they haven't paid for an app or in-app purchase.
Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app.
The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans to do so in the future. Another 1 percent of respondents said they hadn’t purchased an app or in-app purchase, but had plans to do so in the future.
CivicScience found that older respondents were more likely to say they haven’t paid for an app or in-app purchase.
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