SURVEY: 2 In 3 Small Businesses Are On Facebook

More than two-thirds of small business owners, according to a survey of 1,132 such companies by

Roughly than two-thirds of small business owners have a presence on Facebook.

That comes from a survey of 1,132 small business owners by found that 68.6 percent, or 591 respondents, use Facebook the most for their business.

Over three quarters of the survey respondents plan to increase their use of social media this year, while almost one in five plan to maintain the same amount of effort they did in 2010.

And 25.3 percent said they update social media several times a day, while 16.7 percent said they posted once a day.

When asked whether they see social media as a viable way to communicate with their customers, 62.1 percent responded “definitely,” while 34.3 percent said “sometimes,” and 3.7 percent said “not at all.”

However, 40.5 percent of the surveyed small business owners said that social media has either met or exceeded their expectations; some 42.8 percent said that it only somewhat met their expectations, while 16.6 said the experience hasn’t lived up to their expectations at all.

It seems like small businesses are only just beginning to hit their stride on Facebook. Readers, what insights do you have based on these numbers?