Sure, It’s Not Hot Out…

…but you can get free iced coffee all day at Dunkin’ Donuts today.

    Dunkin’ Donuts, the largest coffee and baked goods chain in the world, wants to help customers put winter “on ice.” On Wednesday, March 21, the official first day of spring, all 103 Dunkin’ Donuts restaurants in the Washington metropolitan area will participate in Dunkin’ Donuts’ first-ever all day, nationwide “Free Iced Coffee Day.”

    For 24 hours on March 21, customers can walk into any Dunkin’ Donuts restaurant in Washington, DC, Maryland and Virginia and receive a free 16 oz. cup of Dunkin’ Donuts’ premium iced coffee, which is double-brewed every time to ensure full flavor with every cup.
    “We look forward to treating our loyal Washington metro area customers to a free cup of our delicious, freshly-brewed iced coffee to celebrate the arrival of spring,” said Robert Rodriguez, Dunkin’ Donuts brand president. “As the category leader, Dunkin’ Donuts has been brewing iced coffee for more than 25 years and we are thrilled to be kicking off another iced coffee season with the all day, nationwide event.” Iced coffee is fast becoming as “hot” as the classic cup at Dunkin’ Donuts. While iced coffee sales typically spike in summer months, Dunkin’ Donuts has seen rapid growth year-round, including in the winter months. Iced coffee is the second most frequently sold product after hot coffee at Dunkin’ Donuts.
    According to NPD CREST data, Americans drank more than 450 million servings of iced coffee in restaurants in 2006–a 16 percent increase from 2005–and Dunkin’ Donuts sold more than 150 million servings of iced coffee in 2006.