Super Bowl XLV: The Digital Experience (Video)

When YouTube introduced its Super Bowl ad channel AdBlitz in 2009, who knew the site would draw 42 million views a year later? And as Web traffic continues to grow, those numbers could rise this year, following Super Bowl XLV.
From AdBlitz to Hulu’s AdZone to a variety of other sites that replay Super Bowl spots once they’ve aired during the game, the Internet has created a virtual after-life for these ads that marketers may never have imagined.

And with users voting for their favorite ads for the entire week following the Super Bowl, many advertisers are trying to figure out how best to exploit that digital space, when attention to their brands is so high.

For a time line covering the ads from Super Bowl I – XLIV, click here.

In an exclusive video, Adweek looks at how the internet and technology are changing Super Bowl advertising.