Super Bowl, Madonna Set New Sport, Entertainment Twitter Records [STATS]
The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets per second (TPS) record on Twitter.
The final three minutes of the Super Bowl saw Twitter users firing off tweets at an average of 10,000 per second, which is an all-time peak for a sporting event on the network.
Twitter confirmed the news in a series of post-game tweets.
In the final three minutes of the Super Bowl tonight, there were an average of 10,000 Tweets per second.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in