Super Bowl Social Lessons: A 5-Step Guide to Creating Better Real-Time Event Marketing

If you’ve been paying attention to recent Super Bowl social marketing tactics, you may have noticed that real-time marketing was, and will continue to be, at the center of the advertising world for major events.

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If you’ve been paying attention to recent Super Bowl social marketing tactics, you may have noticed that real-time marketing was, and will continue to be, at the center of the advertising world for major events.

The beauty of this trend is that unlike before, where events were one-time engagements, social media allows brands to enjoy relevant, long-term interactions with their audience for an extended period of time. Not to mention the fact that these events present an incredible opportunity to reach a large number of people with your message.

Yet by the same token, the heightened potential raises the stakes for advertisers.

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