‘Super Bowl Media Day’ as PR Spectacular

PR challenge of the day: working for a professional sports league (the NFL) that still inspires thousands of fans to pay $25 to sit around and watch its biggest stars act dumb for the camera. Just kidding–“Super Bowl Media Day” is one big, we-know-you-love-us party.

As one player put it, “It’s like Mardi Gras without liquor and with cameras. It’s cool. It’s an exciting time for us”. And it might just be the slickest media relations gig around.

In short, journalists hang on millionaire athletes’ every word as they talk about how they’re the best at anything ever while representatives wonder what could possibly go wrong. Based on this guy’s outfit, we’d say nothing:

What does this event teach us about football players?

They’re not afraid to admit that they cry, they don’t really seem to care whether their teammates are gay and they’re comfortable using words like “mollywhopped” in casual conversation.

And what can we learn from a PR perspective? According to Matthew Schwartz of PR News, the success of this year’s media day emphasizes the importance of:

  • Setting up a “microsite” for a hosted press event of any considerable size. This site will ideally include pre-game information and a livestream for the event itself
  • Making sure you choose a proper space that’s big enough to hold everyone involved (in other words, assume the worst)
  • Keeping the event info available afterward in order to give reporters/bloggers a chance to check-up (and correct any errors)

Got it. Let the players enjoy all this unconditional love–but remember that PR professionals organized the event, sent out all the invites and even coached stars on how to deal with fans and reporters who just can’t get enough of them.

Must be pretty cool to have clients who can get away with this kind of thing, right?