You’ve already seen at least a couple of the ads set to run during Sunday’s Big Game, but something has changed: according to research firm iSpot and others, the thrill is gone.
Claire Atkinson of The New York Post reported on the phenomenon earlier this week: ads and their teasers just aren’t attracting as much attention this year as in years past.
So far, Bud Light’s Pac Man ad, created by Energy BBDO of Chicago, has more views than any other but doesn’t match the number of “social actions” and online activity of its sexier peers. The
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