I passed by the soon to be unveiled IFC Center last night. I wish they’d kept the old Waverly neon, but alas, it fell prey to the new branding (which is white and red and not terribly interesting at all.) They’ve sheeted the facade with some Sunshine-esque undulating metallic mesh. Considering its proximity to the West 4th St train station, it’ll likely share some of the genuine authentic NYC flavor with its other indie cousin, the Angelika: your $10 ticket will buy you some subway rumblings to go with you movie soundtrack.
I did a bit of poking around on the history of the theater and found a good item on the Cinema Treasures site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in