Sunshine Sachs: Fans "Earn" Tix to Neil Young Charity Gig

Principals at big-time NY/LA-based PR firm Sunshine Sachs don’t like to bring too much attention to themselves, but that hasn’t stopped them from scoring great headlines and sponsoring A-list events with a focus on noble causes like, say…reducing poverty rates around the world. (Did you know that more than 1.3 billion people across the globe live on the equivalent of $1.50 a day? We need to get out more.)