Sulzberger's Legacy
'New York Times' publisher created modern newspaper template
Arthur O. Sulzberger, the publisher who led The New York Times through three decades of change, created a template that is now taken for granted by newspaper readers around the country but was hardly universally accepted at first.
During a rough financial patch in the ’70s, Sulzberger, who died Saturday at the age of 86, recognized the paper had to find new sources of advertising to support its costly newsgathering mission. He took a gamble and expanded the paper to four sections from two, adding new lifestyle sections to appeal to women and advertisers.
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