Succeed Book Author Collapses

We stuck one foot outside our little media bubble this morning to see someone who’d written a book who was actually a success at something other than making other media.

Herb Greenberg, a 76-year-old blind man who formed a very farsighted company — Caliper does a lot of the personality tests that are increasingly the rage in corporate America and on sports teams (you want to know before you drop $30 million on an NBA player if he’s a complete loon) — was in the middle of talking about one of the book’s pointers on being a success when he collapsed at the podium.

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