Subway Boards the Facebook Train
Five…five-dollar…five-dollar foot long!
Subway waited until Christmas Eve to jump on the Facebook bandwagon, launching a fan page with a 20-second commercial-sneak-peek video featuring Olympic Games swimmer Michael Phelps and a sweepstakes in which the sandwich chain will give away 10 $50 Subway cards each week through Jan. 24, Inside Facebook reported.
The page has already tallied more than 222,000 fans and, as per Facebook’s new promotion rules, members of the social-networking site do not have to become fans to enter the sweepstakes.
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