Video publishers on Twitter can now include .SRT subtitles that can be viewed via the web, iOS and Android.
Group product manager Matt Dennebaum said in a blog post that publishers have sought this feature for quite some time due to the fact that videos auto-play without sound in Twitter’s timeline.
Twitter will continue to support CEA-style captions that are enabled when people turn on closed captioning via the accessibility settings on their iOS and Android devices.
Dennebaum pointed out that subtitles are different from closed captions, saying that Twitter defines them as transcripts of the dialog or audio in a video in .SRT
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in