Facebook extended subscriptions in Instant Articles to all eligible publishers and introduced a News Funding product it is testing for local and niche publishers interested in adopting the social network’s membership model.
The social network has been testing subscriptions in Instant Articles with over 40 publishers worldwide over the past 18 months, incorporating their feedback into improvements to the functionality of the offering.
Product manager Sameera Salari provided one example in the blog post, saying that Facebook is making implementation easier for publishers by working with third-party paywall providers, including its integration with global subscription commerce and customer experience provider Piano.
Several of the media properties in the test group are owned by Tribune Publishing, and its chief marketing officer, Mark Campbell, said in a blog post, “Innovation—including Facebook’s subscriptions in Instant Articles product—has been key to our growth in digital subscriptions and revenue.
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