The subscription e-commerce model is getting yet another vote of confidence. Citrus Lane, a startup that sends age-appropriate care packages of baby goods to moms, announced today that it had raised $5.1 million in Series A funding from GGV Capital and Greylock Partners. The new round builds on a previous investment from Greylock Partners, bringing its total funding to $6.6 million.
Launched last year by Mauria Finley and Claire Hough, the company charges subscribers $25 a month for a box of mom-recommended baby goods, which range from bath toys to skincare products to clothing to books and more.
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