Subaru Shifts Digital to Carmichael Lynch
NEW YORK Subaru of America has shifted its digital account from R/GA to fellow Interpublic Group shop Carmichael Lynch.
The move was part of an account consolidation that will add online advertising — including search and Web development — to Carmichael’s existing ad duties, which include brand and retail work, as well as media planning and buying.
R/GA worked with Subaru for nearly four years. Sources said the account brought in less than $5 million of revenue.
Carmichael Lynch handles digital work for several brands, including Harley-Davidson and Discover Boating.
“Within
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