Subaru Shifts Digital to Carmichael Lynch

NEW YORK Subaru of America has shifted its digital account from R/GA to fellow Interpublic Group shop Carmichael Lynch.

The move was part of an account consolidation that will add online advertising — including search and Web development — to Carmichael’s existing ad duties, which include brand and retail work, as well as media planning and buying.

R/GA worked with Subaru for nearly four years. Sources said the account brought in less than $5 million of revenue.

Carmichael Lynch handles digital work for several brands, including Harley-Davidson and Discover Boating.

“Within

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