Style Bloggers Share Struggles with LA Weekly

Once viewed largely as amateur competition, fashion and beauty bloggers are being embraced by mainstream media. Women’s magazines increasingly use bloggers as freelance writers and stylists, and Lucky magazine has taken that symbiotic relationship one step further with their Fashion and Beauty Blogger Conference, held for the first time on the west coast this past April.

But as LA Weekly pop culture critic Gendy Alimrung learned from attendees, style blogging success can come with the pressures of a career, minus the paycheck. 

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