Stunning Revelation: People Like Free Music
AdAge is reporting that a new study suggests consumers wouldn’t mind ad-supported mobile audio, as long as they’re getting free music in exchange.
“Arbitron and Telephia, in a study released this week, found the mobile-audio space has lots of room for growth — and that an ad-supported model is most attractive when it comes to getting users to consume mobile content,” according to the article.
Mobile audio may be thriving due to the iPod revolution, but on cellphones it’s still rare.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in