Stunning Revelation: Mobile Ads are Annoying
MocoNews is reporting that in a recent survey by Harris Interactive, the most accepted form of mobile advertising – sponsored text links in searches – was deemed unacceptable by 74 percent of respondents. In fact, only 30 percent could recall ever seeing an ad, leading us to wonder how so many people could find something unacceptable if they can’t remember it.
The study went on to discover that respondents found ads to be more palatable when accompanied by actual content, as opposed to standing proudly in all their flaming glory by themselves.
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