Stunning Revelation: In-Stream Ads are Annoying

About 78% of respondents surveyed say in-stream ads in online video are intrusive, MediaPost is reporting. According to the online survey conducted in December of some 2,600 adult Web users, “half say ads in video content disrupt their Web surfing experience.”

Some more statistics, quoted from the study:

– A little more than half of respondents stop watching an online video once they encounter an in-stream advertisement.

– 15.3% of respondents report they immediately leave the Web site once they encounter an in-stream advertisement in an online video.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in