Stunning Revelation: Consumers Don't Want "Premium" Music
MediaPost is reporting that two-thirds of U.S. wireless subscribers have no interest in premium music offerings, according to a new study by JupiterResearch:
“Consumer apathy and unnecessary hurdles accessing content are keeping adoption rates low. Of the 1,800 mobile users surveyed by Jupiter, 28% were interested in ringtones, while only 14% expressed interest in full-track downloads.”
JupiterResearch laid the blame squarely on the doorstep of the wireless carriers, who are simply charging too much, the article said—particularly in comparison to the iTunes Store’s 99 cents-per-track model.
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