Stunning Revelation: Consumers Don’t Want “Premium” Music

MediaPost is reporting that two-thirds of U.S. wireless subscribers have no interest in premium music offerings, according to a new study by JupiterResearch:

“Consumer apathy and unnecessary hurdles accessing content are keeping adoption rates low. Of the 1,800 mobile users surveyed by Jupiter, 28% were interested in ringtones, while only 14% expressed interest in full-track downloads.”

JupiterResearch laid the blame squarely on the doorstep of the wireless carriers, who are simply charging too much, the article said—particularly in comparison to the iTunes Store’s 99 cents-per-track model. “In addition to cost, copyright and content storage restrictions, and the popularity of music-only devices like the iPod have also discouraged getting music via mobile phone,” the report said.

It was blindingly obvious from day one that the moment Sprint and Verizon announced their first over-the-air downloads at $2.49 and $2.99 per track back in 2005, that it was going to take a long time for them to join the reality-based community.